Your privacy is important to us, this is why we are committed to respecting and protecting it. This privacy policy describes the processing, use and storing of your personal data when you visit or make a purchase from You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services. Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us by email at

Who we are

This privacy policy is for the website, a Swiss-based online women’s clothing shop.

What personal data we collect

As you browse we track and collect the following information:

  • Products you’ve viewed. We may use this to show you products you’ve recently viewed or suggest similar products
  • Individual web pages viewed
  • Search terms that referred you to
  • How you interact with

Certain of these information are collected automatically using the following technologies:


Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. We use cookies to keep track of cart contents while you’re browsing If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

Log files 

Log file track actions occurring on the, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Order Information

When you make or attempt to make a purchase through we collect certain information generally to fulfill orders. We will ask you to provide:

  • name
  • billing address
  • shipping address
  • email address
  • phone number
  • credit card/payment details
  • optional account information like username and password.

How we use your personal information

Your order information will be used for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

Customer account

When you create a customer account on your name, address and email is stored, then used to populate certain fields during the checkout process.


During checkout on, we receive and process your payment details. In order to execute the payment, we also receive further payment details provided by credit agencies.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email. We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.


We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, such as the purchase total and billing information. Please see the PayPal Privacy Policy for more details.

Google Analytics

We use Google Analytics to help us understand how our customers use The French 95.

How long we retain your data

Order information

When you place an order through we will maintain your order information for our records unless and until you ask us to delete this information.

Customer account

If you have a customer account on, we store the personal information you provide in your user profile. All customers can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Comments and reviews 

We will also store comments or reviews, if you choose to leave them.

Contact forms

When you get in touch with us using the online contact form available on the “Contact us” page, your submissions will be stored one year for customer service purposes. However, the information submitted through the contact form shall not be used by The French 95 for marketing purposes.


When you log in to your account on, we set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

What rights you have over your data

If you have an account on you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

Last updated on 23 January 2021